about Fendata · Palmetto, FL

come see what your data has been trying to say.

We are a small analytics practice in Palmetto, built for the mid-sized company that has outgrown its spreadsheets but hasn't the appetite for a full data department. This is who we are, and how we think.

A Fendata analyst reviewing a dashboard by riverside window light at dusk

how we started

a practice built on a single frustration.

Fendata began after one too many boardrooms where two departments quoted two different numbers for the same month — and no one could say which was right. The data existed. It simply had no home.

So we set out to build that home: dashboards shaped around the decisions a company actually makes, pipelines that run without anyone babysitting them, and predictive models that turn “what happened” into “what should we do next.” Nothing borrowed from a template, everything fitted to the business in front of us.

Seven years on, we've stayed deliberately small. It means the person who plans your build is the person who delivers it — and the one who picks up the phone when you call.

— the number you trust should be the only number in the room.

what we hold to

four principles behind every build.

These aren't values on a wall. They're the rules we apply when the work gets ambiguous — the ones that decide what makes it onto your screen and what quietly stays off it.

every metric earns its place

A dashboard crowded with numbers is a dashboard nobody reads. We fight for the handful of figures your team acts on and let the rest sit quietly in the warehouse.

the mess is our job, not yours

Half-filled exports and systems that don't talk are the starting point, never a prerequisite. You don't tidy anything before we arrive — untangling it is the first thing we're paid to do.

you own everything we build

The pipelines, the models, the definitions — all yours, documented and handed over. We build to be left, not to make you dependent on us forever.

the figure comes before the invoice

Every scope is confirmed in a real conversation and priced before a line of work begins. You'll never open an invoice and find a number you didn't expect.

the people behind it

a small studio, on purpose.

Fendata is a tight bench of analysts and data engineers — not a rotating cast of contractors. The same hands that map your systems in week one are the ones tuning your forecast in month three.

We work the way a good tailor does: measure carefully, cut once, and stay close enough to adjust as the business shifts.

One team from discovery to handover — no reintroductions halfway through.
Based in Palmetto; we work alongside companies across the Tampa Bay region.
Plain language over jargon — we explain the model, not just deliver it.

talk to the person who'll build it

The Fendata team collaborating over dashboards and printed charts

how we got here

a few markers along the way.

2019
the first dashboard, built on a kitchen table

Fendata opened with one client, one messy set of exports, and a promise: give them a single screen they could trust on a Monday morning. It worked, and word travelled.
2021
pipelines that run themselves

We moved beyond one-off reports into automated, self-monitoring pipelines — so a broken feed alerts us, never blindsides the client mid-quarter.
2023
forecasting joins the practice

With clean foundations in place, predictive models for demand, churn and margin became a core discipline — moving clients from reacting late to deciding early.
2026
still small, still on the river

We remain a deliberately compact studio on Riviera Dunes Way, serving mid-sized companies who want senior hands on their data — not a ticket in a queue.

an easy first step

the shortest way in is a phone call.

Tell us where your numbers hurt and we'll tell you honestly whether we're the right fit. No script, no obligation — just the person who'd plan your build.

tap to call (440) 376-5277

Mon–Fri · 9am–5pm · a real person, not a queue

call now or email the team

find the door

Fendata
610 Riviera Dunes Way Apt 201
Palmetto, FL 34221

chart a course here

Monday – Friday9am – 5pm

Saturday – Sundayclosed